ASYMÉTRIO ON FRANCE 3 live on TV
It was on Friday, 23th September 2022, when I took part in the event : Mon centre-ville a un incroyable commerce, in the town of Nemours (south of Seine-et-Marne next to Paris). It was a first for me and I loved it :) Thanks again to the whole team for giving me this opportunity.
This weekend wasn't just my first time on TV, it was also a turning point for Asymétrio. To give you an idea of what this event is all about : it's 2 days of intense but instructive coaching! It's not just "coaching", it's not just people giving advice, it's not just theory. It's professionals and experienced local entrepreneurs who have really lived it.
Why is it so important to create your own database of contacts?
Because you can't do it alone, That a fact. Surround yourself with the right people, who can help and advise you, because entrepreneurship is also about helping each other. Advice on your launch/development strategy, but you'll also feel less alone. Setting up a business on your own isn't always easy. The loneliness of the entrepreneur is something we don't talk about enough. There's no miracle method, just get out of the house! Take part in afterwork sessions, networking events and so on.
At this event, there were not only entrepreneurs, but also chartered accountants, bankers, the CCI, the CMA... who also help us to create your business plan, a launch/development strategy and who also giving you useful contacts for your business.
It's also important to add these contacts to your file, because you'll need an accountant for your first company balance sheet, a banker if you want to take out a loan, and the CCI for local contacts. They won't all be present at the event, but it's a start.
Don't be afraid to say NO! I had to make more than 3 appointments with different accountants to find the best one :) It takes time, but you need to surround yourself with the right people!
At the end of these 2 days of coaching and exercises, we go in front of a jury and have 3 minutes to make our speech and convince the jury of the potential and viability of our project. I won 2nd place and financial support to help me develop my brand, including the Woman Entrepreneur and Young Designer prize! It was a springboard for the launch of my brand, as I was able to meet a number of kind-hearted and highly motivating people who gave me advice. It's not easy to launch a brand on your own, and it's all the more encouraging when you receive more than positive reviews. So I decided to go for it!
1st Interview with Asymetrio for the France media : La République de Seine et Marne
"Young entrepreneur who breaks the codes of standard sizes".
In February 2022, I decided to create Asymétrio, with the ambition of offering an online made-to-measure service for your underwear. The new way of ordering made-to-measure lingerie.
I loved this exchange, as any entrepreneur will tell you, whether or not you're comfortable speaking, it's always very interesting to speak up and express the values of your brand!
More determined than ever to break the codes of standard sizes in lingerie ! Because we all have a different morphology and it's not normal to have complexes when you can't find your size. "I'm a mess" is the last thing I want to hear ! Just because your size isn't there doesn't mean your body is "not normal". Tell yourself that I'm my brand's 1st customer, that I understand what you've been through, and that's why I created Asymetrio. Because we all deserve to have a brand like Asymetrio. The bra revolution is now!
Asymetrio published on Le Moniteur
A 2nd buzz hit for Asymétrio :
Tailor-made service, fast and easy, from the comfort of your own home. Choose your bust size independently of your cup size, but also each cup size.
Asymmetrical or symmetrical, it's all about you.
Each lingerie is made to order, according to your body. I can't and don't want to anticipate "standards" size, even if it saves me time on my work schedule. I prefer to informe you on the website, also when you make an order, I inform you personally of the production time for your package. My customers and my community understand this very well: we're not fast fashion, we're talking about products made in France and handcrafted.
For women who don't know or are unsure of their measurements, you can use the size simulator available on the site, in the top right-hand corner of your screen, click on: calculate your size.
I'll show you in video, how to easily take your measurements without making a mistake. (all the size in the website is in France)
Thank you : Le Moniteur de Seine et Marne, for this great article, is very well written. From being an employee to setting up my own company, giving me more motivation to develop my brand.
France digital media : CCI de seine et marne & Asymetrio
If you follow me on Instagram, you'll know what goes on behind the scenes at Asymetrio. It hasn't always been easy. Entrepreneurship is also about facing obstacles and how to get back on your feet. The CCI has set up a system to support entrepreneurs from creation to development.
Of course, it's not easy to set up a business on your own, to manage everything, to know everything, because all is changing all the time. Thanks to the support of the CCI, I'm guided in the development of my brand and this crazy adventure that is entrepreneurship.
As part of this program, the CCI wrote a nice article on the values of this support, highlighting Asymetrio's values and the determination to develop my brand. This support enabled me to draw up a 3-year forecast, an essential element in setting up a business.
The CCI also enabled me to make contacts and participate after-work events in the Seine-et-Marne region. I was also able to go on "the initiative 77" 's committee to obtain my 0-rate honor loan. Follow-up, advice, led by professionals, don't hesitate to come and take a look.
Asymetrio published on l'Eclaireur
This lovely article from L'Eclaireur, published 12 - 19 of July in 2023, highlights Asymetrio's ideas and values.
" Remove a taboo of standard size", because many women can't find the right bra for them.
"Asymetrio adapts to women" by offering a made-to-measure service. Simply order your made-to-measure lingerie from the comfort of your own home. Keeping the standard sizes we all know, you can choose your bust size independently of your cup size, but also each cup size for asymmetrical breasts.
Today, Asymetrio has an e-commerce site and sells 1 style of bra and 4 styles of panties on the website. This isn't enough to differentiate ourselves from the competition, despite our unique brand identity. I need to offer my customers more choice. What's more, I'm single-handedly managing my entire business: production, pattern making, stock management, raw materials purchasing, administration, communication ....
The more sales, the better for Asymetrio, but there aren't enough hours in the day to manage everything. I launched this project because I'm the 1st customer for my brand. I've never had symmetrical breasts, but I do have a one-cup difference. I don't have any health problems; I naturally have asymmetrical breasts. Certainly, it's a budget to buy bras, but what's worse, when it doesn't fit: it's just not possible! I can't believe that, nowadays, with all the testimonials on the social media, podcasts, etc, that there are still no bras to suit different morphologies.
So I took the initiative to sew my own bras. I don't have budget for lingerie that didn't fit. The fact of having completed my closet with beautiful lingerie has given me such satisfaction! I've never been a lingerie addict, and I couldn't understand my friends who spent crazy amounts of money on their underwear. It wasn't until I had the opportunity to wear lingerie that was comfortable, beautiful and, above all, in my size, that I felt beautiful and powerful, to love my body : I glow! I feel better, I feel confident, and that's when it all started! I need to give other women this feeling of "Girl Power". That's when Asymetrio was born.
Asymetrio is in the Gala!
Even though the editorial style and photos were worked on together with the journalist, it was emotion to see the article printed in Gala French magazine this week.
My determination to break the codes of standard sizes by developing my brand is still my priority. The bra revolution is here and now!
I created Asymetrio because I'm my brand's first customer, sewing for myself first, before sewing for you.
The fact that I could never find a bra in my size made me feel self-conscious from an early age. I didn't feel normal, I didn't even talk about it, I'd foolishly buy underwear that didn't even fit.
Today, I work 200% to bring Asymetrio's values to every women. Because we all deserve a brand like Asymetrio.
We all have different bodies, and that's normal, that's ok ! It's what makes us unique, uniquely perfect.
It may seem a little corny when you say it that, but it's true. We all have our own morphology, there are no standards. I have endometriosis and hormonal problems, so I've never really had symmetrical breasts. I'll tell you more in this article (very long, but I had some things to say on the subject). It's very hard to accept yourself, to have confidence in yourself, to not deny yourself, I'm not saying the contrary. But our body is what allows us to live, to have these wonderful life adventures.
Podcast - Entrepreneurial determination
It was a great pleasure to take part in Mélissa's podcast : Décousu.
We talked about everything, from how I came up with the idea of creating my brand, through the fact that I have endometriosis, to the ups and downs of entrepreneurship, the obstacles and hard times I've had to deal with.
The fact that I'm my brand's first customer, that I have asymmetrical breasts, that I had a complex about them from an early age because I could never find a bra in my size.
From the idea to the creation of Asymetrio, I tell you all about my beginnings in this crazy adventure that is entrepreneurship, because it deserves to be told. It's a real source of satisfaction and freedom, but at the same time, it means having to face up to a life with very different challenges.
I've made my complexes my strength, and that's what led me to create Asymetrio.
Bonne écoute :)
ASYMETRIO ON MADE IN FRANCE'S MEDIA: LA BONNE VAGUE
In honor of the new CO, La Bonne Vague wrote a great article highlighting the Asymétrio concept: inclusivity, all morphologies, the revolution of different sizes. Thanks again for this lovely article.
La Bonne Vague didn't hesitate to support our new project: the creation of the perfect post-operative bra: made-to-measure, comfortable and in lace. Created by women for women, finally respecting women's bodies at their true value.
Comments