When an idea is born of a personal need and revolutionises an entire market, it becomes an innovation in its own right. That's how Asymétrio was born, a made-to-measure lingerie brand that breaks industry codes by making lingerie suitable for all body shapes. Here's a look back at the steps that led from the idea to the creation of this visionary brand.
A personal realisation at the origin of the project
From idea to creation: behind the scenes at Asymetrio. It all starts with an often overlooked fact: 80% of women wear the wrong bra. The market imposes size standards, excluding women with naturally asymmetrical breasts, those with a large bust but small breasts, or vice versa. Clémence, the founder of Asymétrio, has had to face up to these difficulties herself: ‘Finding a bra that suited my morphology was a real obstacle course’.
So she decided to take action and create her own lingerie. A revolution was underway.
From idea to creation: behind the scenes at Asymetrio.
From concept to first collection: a daring journey
Turning an idea into a product takes time, research and perseverance. For Asymétrio, this meant defining an innovative sizing system that allows every woman to choose her bra according to her bust size and her left and right cups, independently.
Key stages in the creation of the brand:
Research & development: Design of the first patterns and technical adjustments to guarantee comfort and support without underwiring.
Material sourcing: Collaboration with European suppliers to obtain high-quality laces and elastics.
Tests and prototypes: More than a dozen models tested before arriving at the perfect fit.
Official launch: A pre-order campaign and immediate response, proof that market demand was real.
Responsible and ethical manufacturing
At Asymétrio, made-to-measure goes hand in hand with sustainable production. No more unsold stock or over-consumption! Each piece is made to order to limit environmental impact and guarantee a perfect fit.
Craftsmanship: meticulously crafted in a French workshop.
Controlled lead times: Made to order in 6 weeks, from validation of the order to receipt of the product.
Transparency: Open communication on the origin of materials and the manufacturing process.
Asymétrio's future: a booming market
Asymétrio has already been adopted by a large number of satisfied customers and is continuing to grow. The next steps :
B2B development: Expanding the network of retailers in physical shops to allow customers to try before they buy.
Internationalisation: Exporting the brand and its inclusive values internationally.
Continuous innovation: Creation of new models and adjustments to meet women's needs even better.
From a simple idea to a pioneering brand in made-to-measure lingerie, Asymétrio is now a key player in the sector. By responding to a real need and defending the strong values of inclusivity and comfort, the brand is much more than a trend: it's a lasting revolution.
If you are a retailer and would like to offer lingerie that is adapted and inclusive, contact us to become a partner and join the Asymétrio revolution!